Molto bello! SoFraPa is our dealer for Italy

12 April 2019

This week, we were pleased to welcome Paolo Innocenti and Sara Pagliuca in the Netherlands. Paolo's company, SoFraPa Healthcare, recently became a dealer for FireWare training materials in Italy. It was a short, but nice visit that resulted in quite some starting points for the future!

SoFraPa Healthcare

We feel nothing but admiration for SoFraPa. In the past years, the company worked hard and passionately and succeeded in establishing their name on the Italian market. The organization is an exclusive and authorized distributor of various top brands in the emergency services industry. Therefore, we are very proud to have landed this new collaboration!


We consider the collaboration with SoFraPa to be a unique opportunity to offer Italian first responders realistic training options. By sharing market-related knowledge and insights, we have been able to lay a solid foundation for a future in which first responders will become and remain (more and more) competent. Moreover, Paolo and Sara followed our distributors’ product training to help them stage realistic training sessions themselves. This knowledge is essential for them to provide their own clients with good advice about the use of FireWare training materials.

Cries for help

During the second day of the visit, we smoothed out the final folds of our collaboration. We have made agreements about distribution and gained many ideas about marketing approach. As Paolo and Sara were in the house, we took advantage of the situation and used their native Italian skills to record various cries for help in Italian. Audio-support has proven to increase the training’s realism. By offering Italian sound effects, we help improve the realistic level of lifelike practice in Italy.

As the sun was shining very brightly, we thought it would be nice to add some colour to the visit. We saw the opportunity to shoot some nice pics in a flower field nearby. It was lovely to offer our Italian visitors a sniff of Dutch culture!

Want to know more about SoFraPa?

We see a lot of potential in the collaboration with SoFraPa and look forward to the future. Do you want to know more about our Italian distributor? Visit their website!